(a little bit like in a busy high street)
To make this even worse, there is all the data and privacy issues that we have been long experiencing with the use of the web in general and now that Facebook and Apple are in a war about Apple's new data tracking policies (which has seen Apple prompting iPhone users to disable their application from tracking their personal data) Facebook recons that this move will cripple those small businesses that rely and have been relying on Facebook for targeted advertising given by that particular data they would switch off.
Already, there are features that have been disabled in your insights, and if Facebook till now would only organically show a post to 10% of your audience, we will yet to see what this percentage will drop to once the iPhone users will disable their data.
Paid adverts will also result in a declined interaction of your post, not because you are not performing well, but because some of the people your posts used to get shown to, now they may have switched their data off and you would have disappeared off their radars.
There is an interesting article I read a few days ago from OBERLO
that talks about and explains how current Facebook advertising cost can be seen and kept down, while you must keep advertising to get seen and your business alive. If you give it a read, you will perhaps understand how much work there is behind every single advertising post for a small business owner who has no clue what to do.
In substance, 2021 has started with the acknowledgement of digital marketing changes and small businesses will need to find a way to work with these changes to be able to keep their businesses "alive" during a pandemic, where very little people are able to just simply "walk around" to find their stores and their products.
How do you feel about digital marketing?
Do you advertise? Do you take your chances with organic views? or do you just sit in your office just waiting for a client to pop by and make a purchase?
Please answer my poll below as I am curious to understand how all of you are coping during the current situation.